Creators · Communities · Collaborations

Partner with Hobbyco

Collaborate with Australia’s largest hobby shop on content, campaigns, product features, events and experiences that connect with hobbyists nationwide.

Submit a Partnership Enquiry

Are you a content creator, writer, hobby expert, community leader or media partner?

Hobbyco collaborates with emerging and established creators who share our passion for hobbies, creativity and collecting. We would love to hear what we could create together.

Let’s collaborate

Partnership Opportunities

Hobbyco partnership opportunities may include:

  • Sponsored social content and campaigns
  • Blog articles, build guides and tutorials
  • Product reviews, demonstrations and unboxings
  • Original photography and short-form video
  • YouTube videos and longer content series
  • Product launches and event coverage
  • Giveaways and community activations
  • Brand ambassador opportunities
  • Affiliate and performance-based partnerships
  • Media, publicity and filming opportunities
  • Club, community and event collaborations

We welcome creators and partners across Hobbyco’s major categories, including GUNPLA, model kits, model trains, diecast, radio control, slot cars, tabletop games, puzzles, anime, collectibles, LEGO®, arts and crafts, and hobby supplies.

Who We Want to Hear From

We assess partnership proposals based on their overall suitability, including:

  • Content quality and originality
  • Hobby knowledge and subject expertise
  • Audience relevance and engagement
  • Creative concept
  • Professionalism and reliability
  • Alignment with Hobbyco and our customers
  • Potential value for both parties

This allows us to consider specialist hobby contributors, emerging creators, established influencers, media professionals and larger commercial partners fairly.

Why Partner with Hobbyco?

Depending on the partnership, selected partners may receive:

  • Exposure through Hobbyco’s website, social media and email channels
  • Opportunities to feature relevant products and brands
  • Access to selected launches, campaigns or events
  • Support in developing useful and engaging hobby content
  • Opportunities to build an ongoing content series
  • Product, Hobbyco Dollars, affiliate commission or paid compensation
  • Association with Australia’s largest hobby shop

Compensation, products, deliverables, content usage, timelines and campaign requirements will be agreed upon based on the scope of each partnership.

From idea to collaboration

How It Works

  1. Complete the Hobbyco Partnership Enquiry Form.
  2. Tell us about yourself, your audience and your partnership idea.
  3. Share examples of your work, relevant channels and any media kit or rate card.
  4. Our team will review your proposal and assess whether it suits a current or upcoming opportunity.
  5. If selected, we will contact you to discuss the deliverables, timeline, compensation and content requirements.

Submitting an enquiry does not guarantee a partnership, complimentary product, event invitation or paid campaign.

Your next collaboration starts here

Hobbyco Partnership Enquiry

Interested in partnering with Hobbyco?

We work with emerging and established creators, writers, hobby experts, media professionals and community organisations. Tell us about your content, audience and partnership idea below.

Submitting this form does not guarantee a partnership, product, payment or event invitation.

Fields marked * are required.

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