Collaborate with Australia’s largest hobby shop on content, campaigns, product features, events and experiences that connect with hobbyists nationwide.
Are you a content creator, writer, hobby expert, community leader or media partner?
Hobbyco collaborates with emerging and established creators who share our passion for hobbies, creativity and collecting. We would love to hear what we could create together.
Let’s collaborate
Partnership Opportunities
Hobbyco partnership opportunities may include:
Sponsored social content and campaigns
Blog articles, build guides and tutorials
Product reviews, demonstrations and unboxings
Original photography and short-form video
YouTube videos and longer content series
Product launches and event coverage
Giveaways and community activations
Brand ambassador opportunities
Affiliate and performance-based partnerships
Media, publicity and filming opportunities
Club, community and event collaborations
We welcome creators and partners across Hobbyco’s major categories, including GUNPLA, model kits, model trains, diecast, radio control, slot cars, tabletop games, puzzles, anime, collectibles, LEGO®, arts and crafts, and hobby supplies.
Who We Want to Hear From
We assess partnership proposals based on their overall suitability, including:
Content quality and originality
Hobby knowledge and subject expertise
Audience relevance and engagement
Creative concept
Professionalism and reliability
Alignment with Hobbyco and our customers
Potential value for both parties
This allows us to consider specialist hobby contributors, emerging creators, established influencers, media professionals and larger commercial partners fairly.
Why Partner with Hobbyco?
Depending on the partnership, selected partners may receive:
Exposure through Hobbyco’s website, social media and email channels
Opportunities to feature relevant products and brands
Access to selected launches, campaigns or events
Support in developing useful and engaging hobby content
Opportunities to build an ongoing content series
Product, Hobbyco Dollars, affiliate commission or paid compensation
Association with Australia’s largest hobby shop
Compensation, products, deliverables, content usage, timelines and campaign requirements will be agreed upon based on the scope of each partnership.
From idea to collaboration
How It Works
Complete the Hobbyco Partnership Enquiry Form.
Tell us about yourself, your audience and your partnership idea.
Share examples of your work, relevant channels and any media kit or rate card.
Our team will review your proposal and assess whether it suits a current or upcoming opportunity.
If selected, we will contact you to discuss the deliverables, timeline, compensation and content requirements.
Submitting an enquiry does not guarantee a partnership, complimentary product, event invitation or paid campaign.
Your next collaboration starts here
Hobbyco Partnership Enquiry
Interested in partnering with Hobbyco?
We work with emerging and established creators, writers, hobby experts, media professionals and community organisations. Tell us about your content, audience and partnership idea below.
Submitting this form does not guarantee a partnership, product, payment or event invitation.