What Is SMASH! and Why It’s a Must Attend Event

If you're into anime, cosplay, manga, or model kits, chances are you’ve heard of SMASH!, the Sydney Manga and Anime Show. But what is it really like? And why has it become such a big deal for fans across Australia?

Whether you're a curious first-timer or a long-time con-goer looking for your next big event, this guide will give you the full picture of what makes SMASH! one of the most beloved anime conventions in Australia.

What Is SMASH!?

SMASH! (Sydney Manga and Anime Show) is a fan-run, volunteer-powered anime and pop culture convention held in Sydney. It celebrates everything related to Japanese culture, from anime and manga to cosplay, gaming, art, and even model kits like Gunpla.

Over the years, it’s grown into one of the biggest events of its kind in the country. While it’s built for anime fans, it’s also incredibly inclusive. You’ll see families, artists, collectors, gamers, and curious first-timers all enjoying the same space.

Why People Love SMASH!

What makes SMASH! special is its genuine community feel. It’s not a commercial pop culture expo; it’s created by fans, for fans.

Here’s why it’s become such a favourite:

• It’s focused: While other conventions try to cover everything, SMASH! is proudly about Japanese pop culture.

• It’s welcoming: Whether you're 9 or 90, a first-time cosplayer or a hardcore Gunpla builder, there's space for you.

• It’s creative: Art, expression, and imagination are everywhere, from the cosplay hall to the artist alley.

• It’s interactive: From gaming areas to hands-on Gunpla building workshops, there’s plenty to do, not just see.

What You Can Expect at SMASH!

This isn’t your average expo. SMASH! is packed with features that cater to all kinds of interests:

Cosplay Heaven

If you love cosplay or just love taking photos of amazing costumes, this is the place. SMASH! hosts cosplay competitions, casual cosplay zones, and often brings in cosplay guests from around the world.

Artist Alley

The artist alley is a huge highlight. Local and international creators showcase original prints, stickers, commissions, and handmade goods. It’s the perfect place to support independent artists and score something truly unique.

Guest Panels and Performances

From anime voice actors and illustrators to musicians and YouTubers, guest panels and meet-and-greets bring you closer to the people behind the content you love.

Gaming Zones

Love retro arcades? Into Japanese rhythm games? There’s a whole area dedicated to hands-on gaming fun.

Collectables and Merch

Yes, you’ll want to bring a shopping bag. Expect everything from plush toys and limited-edition figures to Gunpla kits, model accessories, and anime merch.

Hands-On Workshops

Workshops are a big part of the event. You can try everything from drawing manga to building your first Gunpla kit. They're designed to be beginner-friendly and often run by experienced hobby retailers like Hobbyco.

Gunpla and Pokepla Building at SMASH!

One of the most popular features at SMASH! is the Gunpla model kit area. If you’ve ever been curious about Gundam model kits, this is the perfect place to dive in.

Free build sessions and intro workshops are regularly offered. You’ll get to:

• Choose a beginner-friendly kit (sometimes Gundam or Pokémon)

• Learn how to build it step by step

• Take your finished model home

It’s a fun, hands-on way to get into the world of Gunpla, and it’s especially popular with kids, teens, and adults looking for a new hobby.

Tips for First-Time Visitors

Thinking of going to SMASH! for the first time? Here are a few friendly tips:

• Wear comfortable shoes – You'll be walking (and queuing) a lot.

• Bring a bag – Between the artist alley and merch booths, you'll want to carry your loot comfortably.

• Stay hydrated – There are food stalls and nearby cafés, but water bottles go a long way.

• Follow the event on social media – The latest maps, guest announcements, and live updates are usually posted on Instagram or Facebook.

• Get there early – If you want first dibs on exclusive items or front-row seats at panels, early arrival pays off.

Why Hobbyco Loves Being Part of SMASH!

As Australia’s most trusted name in hobbies, Hobbyco is proud to support SMASH! every year. We’ve run free Bandai model kit workshops, given away goodies during the events, and met amazing fans from all walks of life.

SMASH! gives us the chance to connect with builders, collectors, and anime lovers in person, and that’s what we love most about this event. It’s not just about what you buy or build, but the people you meet and the experiences you take home.

Why SMASH! Should Be on Your Bucket List

Whether you're into cosplay, collect anime merch, want to build your first Gunpla, or just want to spend a weekend surrounded by creativity, SMASH! delivers the full pop culture experience.

It’s fun, hands-on, and truly unforgettable, and it grows bigger and better every year.

So if you’ve ever wondered, “Is there a good anime convention near me?” or “Where can I try model kit building in Sydney?” — now you know the answer.

We’ll see you at SMASH!