1/40 Who's That! by Master Box delivers playful historical diorama storytelling for scale model hobbyists and figure collectors.
This kit focuses on character-driven modelling scenes, giving you a set of figures designed to create humorous, narrative dioramas. It suits hobby builders who enjoy creative scenes rather than strict military accuracy.
Featuring:
- Character-driven figure set: Designed for humorous and narrative diorama scenes with strong personality poses.
- Detailed sculpting: Crisp facial expressions and clothing folds for realistic tabletop display.
- Flexible diorama use: Works across civilian, historical, or imaginative scene builds.
Finished Model Dimensions (Approximate):
- Length: 4.5 cm (average figure height)
- Width: 2 cm (base footprint varies by pose)
- Height: 4.5 cm
Technical Specifications:
- Scale: 1/40
- Manufacturer: Master Box
- Model: Who's That!
- Parts count: 25+ (varies by build option)
- Material: Injection-moulded plastic
- Assembly: Required
- Paint/Glue: Required (not included)
- Recommended Age: 14+
- Figures Included: Yes
Perfect for: figure modelling enthusiasts, diorama builders, and hobby collectors who enjoy character-focused scenes, backed by Hobbyco’s trusted service and fast shipping.
Why this kit matters
Master Box figure sets are known for storytelling dioramas that move beyond traditional military modelling. This kit focuses on interaction and scene-building rather than a specific historical battle or unit, giving you freedom to create your own narrative.
“Who's That!” style sets are designed to spark creativity. You can place figures in civilian environments, light-hearted historical settings, or custom diorama bases. This approach has become popular in modern scale modelling, where storytelling matters as much as accuracy.
It suits hobbyists who want to build scenes that feel alive. You decide the story. Who are these figures? Where are they standing? What happens next?
How to use it
Build using paint and glue. Assemble figures carefully, then paint using fine brushes for facial detail and clothing textures. Place on a base with props or scenery to complete your diorama display.

